Raising Awareness for Better Respiratory Health

National Respiratory Care Week is coming up, October 25-31, and hospitals and healthcare facilities across the nation will be ramping up their communications programs to urge their communities to take a closer look at their respiratory health.

National Respiratory Care Week is celebrated on an annual basis during the last full week of October to bring lung health issues to the attention of the public. There are many different kinds of diseases that affect the respiratory system. Lung disease is the number one cancer killer in the U.S. because we often overlook the symptoms and preventative measures. Many healthcare providers promote health awareness weeks, such as this one, because it is important to build awareness about diseases and conditions that adversely affect one of the critical organ systems in our body.

Respiratory complications can be caused by a number of known diseases including alpha-1 antitrypsin deficiency, asthma, chronic obstructive pulmonary disease (COPD), cystic fibrosis, lung cancer, mesothelioma, sleep apnea, and tuberculosis.

Health professionals agree that of all the precautions we can take to help prevent respiratory illnesses, not smoking tops them all. Statistics show that smoking-related healthcare issues continue to skyrocket each year, especially in women. Recent research shows that smoking-related deaths in women now exceed breast cancer and heart disease combined. Symptoms of a respiratory illness include shortness of breath, chest pains, persistent coughing, and difficulty breathing or sleeping, you could be suffering from a respiratory illness.

SRJ Marketing Communications specializes in rural and community healthcare marketing. With continuous, consistent messaging, you can greatly increase the awareness of your hospital or healthcare facility in the marketplace. Public relations can go a long way, but when combined with an integrated communications program that leverages other tools in the communications toolbox, that’s where progress begins. Give us a call today at 214-528-5775 for more information about our experience in healthcare marketing.