Advertising and public relations are not the same thing. Public relations simply means communicating and building relationships with people—the public. While advertising is important, building relationships with people in your community will bring more value than any advertisement.
That’s why we put public relations at the heart of our communications strategies. Relationships are critical for hospitals and clinics. The ability to build bridges between healthcare facilities and the communities they serve is the number one predictor of that facility’s success.
The public relations professionals at SRJ Marketing Communications work to make sure your community knows the right things about your services, medical staff and the value your healthcare facility brings to your region.
Sure, we like to write news releases and pitch your stories to the media. When it comes down to it however, we’re all about getting you free placement. Public relations is more than getting your name in the media. It’s about establishing and building key relationships with stakeholders. That means not only with the patients, investors, community members and industry associates, but also means fostering solid relationships with your staff members.
Reputation Matters – Let Us Protect and Improve Yours
In today’s online culture, good public relations also means turning to the internet to build relationships with your public. Digital public relations is a quickly growing industry that helps you manage your company’s online reputation through social media, your website and other media. Social media can help you reach millions of people without paying a single penny, and it can help your healthcare facility improve its reputation among your target audience. There are a huge amount of tools at your disposal, let us help you make the most of them.
Public relations services are a perfect complement to our strategic marketing plans. Call us today at 214-528-5775 to learn how an investment in public relations can help your company’s image and over-all bottom line.