Did you work on your social media marketing strategy this year? If you didn’t quite hit your goals or are still getting the hang of it, now is a great time to start thinking about what you can do in 2018.
Your marketing plan needs a good social media strategy that engages your community and creates interest in your brand. To help you get started, here are a few New Year’s resolutions you can make to hit the ground running next year and improve your social media habits.
Promise to be more active
How often did you post this year? Staying on top of your social media accounts can seem overwhelming. Make a point to check your social media accounts regularly so that it becomes a part of your daily routine.
Don’t let your content grow stale, and make sure to respond to questions, comments and messages promptly. Social media is all about interaction, and responding quickly shows that you care.
Promise to use more visuals
Studies have shown that people are more likely to pay attention to posts online that contain images. Nearly three-quarters of social media marketers say they now use visual materials, meaning the competition for attention is hotter than ever.
Think about ways to move beyond simple text. What kinds of visual elements can you use to express your message and engage your audience?
Images, graphics and short videos are great ways to provide unique content that attracts eyes. Consider ways to repurpose other content (such as images from posters, flyers or announcements) for use on your social media accounts. If you have a graphic designer on staff, ask that person to help with visuals specifically for social media.
Promise to provide outstanding content
Social media is not just another way to advertise. It’s an opportunity to add value to your brand and your marketing strategy by providing information, not only about your services but also about your field more generally.
Showing that you know your stuff and informing your audience will help you stand out as a leader in your field and improve your reputation.
Promise to have a little fun
Social media is always changing — and so should your strategy! Try something new in 2018. Whether it’s trying out a new tool, a new approach or even a new social media platform, make a point to do something different.
If it doesn’t work, that’s okay! You can try something else. Every audience is different, and that is why it’s so important to keep changing, improving and trying new things.
Developing an effective social media strategy requires time and dedication. If you find yourself struggling to make time, talk to SRJ! As an early adopter of social media, SRJ Marketing Communications has experience developing social media strategies that grow audiences, deliver content with impact and continue to adapt.
To learn how your brand can benefit from a new approach to social media marketing, call 214-528-5775 for a free consultation.
