Developing an Angle in Media Writing

A common mistake in media writing is to simply throw out some information in the form of an article or blog, without first developing a compelling angle. A lot of people don’t really know what it means to have an angle, and if you a...

Don’t Fear the Feedback

One of the biggest reasons people are hesitant about getting their businesses up and running on social media is that they are afraid of what users might post/share/say about their brand. Guess what, they’re doing it anyway!...

The Importance of Angles

Perceptions are everything… it’s all in how you present it. Having a great angle on something can quickly garner the attention of your friends and family. Same holds true for trying to get more attention from the media....

Leverage Twitter the Right Way

We all know that social media has two applicable venues to business people – fun and business. Using Twitter for casual play is simple: pretty much do what strikes your fancy. When using this crafty instrument as a mechanism for y...

Is promotion marketing for your business?

A recent Promotion Trends Report by Promo Magazine shows that promotional marketing was incorporated into an overall marketing strategy for over two-thirds of all firms. This report indicates the importance of including promotional m...