As hospitals across the U.S. realize the importance of becoming competitive online, there is a steady flow of healthcare providers pushing toward various social-media outlets. But that doesn’t mean they are using the tools correctly. Social...
If your customer-service strategy focuses only on the interaction between nurses and patients, you are ignoring a huge component of the hospital experience. Today’s patients demand the same level of service as they get in other types of bus...
If your site looks dated, what do you think it tells people about your facility? I know they say you shouldn’t judge a book by its cover, but that is not what happens online. Patients can and do judge hospitals—and their staff—b...
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