Is your business on Facebook the correct way?

Too often I meet with small businesses that believe they have a great marketing program. They’ve got their social media going, a little advertising, a sales person doing their thing, some public relations here and there… sounds p...

Text Message Marketing: The Wave of the Future?

Over recent years, mobile marketing via SMS (short message service) has expanded rapidly as a new vehicle by which companies and brand are communicating with their target audiences. SMS initially received negative med...