Find a Voice

It’s been said that a little personality can go a long way. I think that’s true, and it really goes beyond just bringing in more customers. Sometimes, establishing a voice can lend credibility to your brand and turn the casual cus...

When word of mouth hits cyberspace

I heard a program on the radio the other day where the newscaster was interviewing business owners about how the user-review website Yelp has affected business. The main reaction I heard was fear—fe...