Don’t let your hospital’s website go stale!

Take a look at your hospital’s website. Does the content seem a little stale? When was the last time you updated it?  When people look at your hospital’s website, they build a mental image about the kind of faci...

An outdated hospital website speaks volumes about a facility’s staff and care

If your site looks dated, what do you think it tells people about your facility? I know they say you shouldn’t judge a book by its cover, but that is not what happens online. Patients can and do ...

Five tips for planning an effective healthcare marketing budget

One of the biggest challenges facing rural hospitals and their marketing strategies is planning a budget. Spending money is not something small hospitals take lightly. But it’s important to remember that marketing and ...

Social media tips for hospitals in 2019

Do you feel that your social media accounts are in a funk? If you’re seeing engagements plateau and are struggling to get new followers, you aren’t alone. It’s easy to get up and running on social media platforms, ...

Tips for a smoother rural hospital marketing plan

When is the last time you talked with your team about your hospital’s marketing plan? Marketing plans aren’t always a priority for small hospitals, and marketing tends to be done on an ad hoc basis as ideas come up a...