Frequency versus Quality

There is much to be said with regards to frequency versus quality when it comes to communicating with your target market. When it comes to Internet marketing, the emphasis on which you focus on could differ based on your industry....

Making the uninteresting a big deal…

Ever wonder why some things are more memorable than others? First think about your classes in high school – let’s say, English class. Grammar is as about as memorable as all the times our mother told us to keep our room clean. But, what h...

SRJ Marketing CEO Speaks at 20th TORCH Annual Conference

Contact: Armando R. Gonzalez Date: April 13, 2010 Telephone No.: 214-528-5775 E-mail: publicrelations@srj.net For Immediate Release SRJ Marketing CEO Speaks at 20th TORCH Annual Conference Fou...

Think Globally, Impact Locally!

Whether you have a home-based business or a multi-million dollar business, it’s imperative that you have a strategic marketing communications strategy that helps support your business objectives. Developing and ...

How SMBs Should Address a PR Disaster

It seems like every time I turn around, there’s another new crisis going on for a brand. Whether it be for a business large or small, nonprofit organization, celebrity or public figure—time after time, many crises are poorly handl...