Thursday
Mar192015

Patient satisfaction and employee satisfaction are directly related

Your hospital is taking care of its bottom line, but is it taking care of its employees? Patient satisfaction is so closely related to employee satisfaction that it is almost impossible to have the first without the second.

Any small business owner can tell you that unhappy employees are rarely productive employees. That is also true for hospitals and clinics. Unhappy hospital team members rarely prioritize customer service.

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Tuesday
Mar172015

Customer Service in Rural Healthcare

Customer services in healthcare is often taken as a given. There simply are not many other industries that you spend more time in close interaction with people? That’s exactly why customer service is so important, especially when it comes to rural hospitals and small clinics.

For the rural healthcare facilities, customer service is the most important tool in the marketing strategy toolbox. While rural healthcare providers can't have

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Wednesday
Jan142015

Your Hospital’s Customer Service Initiative

Is your hospital serious about customer service? It’s often taken for granted in the healthcare industry that customer service comes naturally. Basic friendliness and concern for your patients is the nuts and bolts of good customer service, but it doesn't always work that way!

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Tuesday
Jan132015

Improve Your Hospital’s Marketing Strategy

What does your hospital’s 2015 marketing strategy look like? Umm... you don’t have one? Well, it’s time to get serious about developing a strategy to improve your hospital’s marketing plan!

As someone who spends a lot of time working with hospitals and rural health clinics and physicians offices, I can tell you that you are not alone.  In fact most hospitals often don’t have an overall marketing strategy. That’s understan

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Wednesday
May072014

What needs go from the size of a building to a postage stamp? Your Logo!

At every step or touch-point throughout your customer's experience with you, from prospecting until billing/payment/checkout, your logo is an ever present visual cue.

I have seen organizations take great care when developing a logo; from understanding how the consumer reacts to the visual, meticulous decisions made about color and font, to ensuring the feel of the logo matches the brand identity of the organization. But what is often obs

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