Making you look good.
From the very beginning, SRJ helps to create a marketing strategy for the community. We discuss and analyze the overall scope and design criteria for the project to ensure that everyone involved follows and incorporates a consistent message and process throughout the design phase. The early planning and discussion of the project with leaders, developers, architects and interior designers furthers this process by visualizing and creating a lifestyle that is in harmony with the community.
Our creative team researches the market in which the community is located and develops a list of potential names for the development. These names help to ensure the development projects the best message. The list is then refined based on input from the client.
Identity The identity for the community is the first impression and sets the tone for the entire graphics package. It is one of the most important elements in the development of a successful identity program. Careful analysis is given to the use of conceptual elements, graphics and color palettes in tandem with the architectural and interior design styles.
Development Signs and Construction Graphics
Signs introduce you to the community and create the first impression of your project. Development and construction signs establish a marketing message and lay the groundwork for the future.
Although seen as outdated at times by many, a brochure is still one of the most vital components of a marketing campaign. The brochure is the handheld piece that gives the developer a story with which to communicate to their audience. The brochure should include a compelling concept, amenities, location, floorplans and siteplan. A brochure should also include useful and interesting information about the surrounding area to help potential visitors get a sense of the neighborhood.
Stationery packages help reinforce branding messages with every business card and letter.
Interactive materials include websites, web banners, e-mail campaigns as well as DVDs to get the message out to the most broad or narrow audience. It is a convenient way for visitors to quickly learn about the development, company and surrounding neighborhood and activities. The ease and use with which a vistor might compare others in the market depends on interactive tools like reservations, maps and virtual room views that help bring them into the lifestyle and envirnoment. Finally, a DVD can be used as an extension of the marketing brochure and website. The DVD complements the brochure and immerses the customer into the message and lifestyle.
Environmental graphics or "signage" sells the marketing message and lifestyle for a community. A well-designed signage package is "part of the environment" that people live in and can add long-term value to a property by enhancing and complementing the architecture and interior design. SRJ provides turnkey signage services, including design, ADA and city code compliance, mechanical drawings, fabrication supervision and installation supervision.
Advertising and Direct Mail Programs
SRJ develops advertising and direct mail campaigns to deliver the message to the target audience.
Once potential residents enter a property, their attention must be held the entire time they are there. Displays are an effective way to hold a person's interest if a representative is not immediately available. Displays can take many forms, from a free-standing display to a wall or an interactive kiosk.