Armando and I recently gave a seminar at a local coffee shop, Urban Dog (sponsored by Administaff) , on the topic of leveraging social media. SRJ places a high value on our seminars for several reasons. It is an excellent way to communicate and build a rapport with our current customers, add credibility to the company and keep our name in front of our target audiences. When preparing for this seminar, I was simultaneously preparing for a webinar for church leadership. While the seminar at Urban Dog may have encouraged a high level of involvement from the audience, webinars share many of the same benefits as live seminars at a much lower cost and a much greater convenience.