Armando and I recently gave a seminar at a local coffee shop, Urban Dog (sponsored by Administaff) , on the topic of leveraging social media. SRJ places a high value on our seminars for several reasons. It is an excellent way to communicate and build a rapport with our current customers, add credibility to the company and keep our name in front of our target audiences. When preparing for this seminar, I was simultaneously preparing for a webinar for church leadership. While the seminar at Urban Dog may have encouraged a high level of involvement from the audience, webinars share many of the same benefits as live seminars at a much lower cost and a much greater convenience.
Entries in SRJ Marketing Communications (5)
The SRJ team would like to thank all those who attended our seminar, Social Media Marketing: an Integrated Approach, this past Friday at the Park Cities Hilton. We had an awesome turnout that included attendees from all ages and professional backgrounds. Everyone was eager to learn more about the phenomenon of social media marketing and how to integrate it into traditional marketing plans, and judging from the feedback, they were not disappointed.
As you all know (and may feel), yesterday was Cinco de Mayo, and people from all walks of life were celebrating an amazing day in our neighbor to the south’s history. Cinco de Mayo commemorates the victory of a small army of Mexican soldiers over a much larger French force in the state of Puebla. Cinco de Mayo is more than that to many people though. It is day to celebrate Mexican culture and heritage. The celebration of Cinco de Mayo always brings me a renewed gratitude and respect for the diversity of the country and city that we call home. America is made up of all walks of life, and it has always taken a combination of different types people to make this country what it is today.
Everyone who has not been living under a rock for the past few years knows about social networking. It is everywhere you look. From the creation of sites such as MySpace and Xanga, to the new king of the hill, Facebook, it’s pretty much impossible not to at least hear about social media. But does just hearing about it, or casually taking part in it make somebody an expert?
Social media has quickly become an important tool for business’ to communicate with consumers and position themselves in the marketplace. You don’t have to take my word for it, follow the money. In a recent study by Forrester Research, over half of global marketers will increase their spending on social media. That is saying a lot when you consider the current economic climate.