Paper, Paper! Read All About It!

With so much emphasis being placed on emerging media like YouTube and Facebook, it’s easy to forget that advertising has been around for hundreds of years. However, in the same way that the technology of the internet paved the way for social media advertising, the invention of the Gutenberg press facilitated the movement of newspaper advertising back in the 1600’s. Now, before your minds travel back to an old episode of Leave it to Beaver, let me enlighten you: MediaWeek reports that newspapers still represent 10.7 percent of the dollars spent by advertisers in the United States!

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