A survey revealed that in 2007, 43 percent of respondents indicated that their company did not use any form of social media; in 2008, the percentage dropped by nearly half to 23 percent. Sound like you should be using social media? We're just one week away from SRJ's hands-on workshop that walks you through the process of setting up a social media presence for your brand.
Entries in Facebook (10)
Everyone who has not been living under a rock for the past few years knows about social networking. It is everywhere you look. From the creation of sites such as MySpace and Xanga, to the new king of the hill, Facebook, it’s pretty much impossible not to at least hear about social media. But does just hearing about it, or casually taking part in it make somebody an expert?
Social media has quickly become an important tool for business’ to communicate with consumers and position themselves in the marketplace. You don’t have to take my word for it, follow the money. In a recent study by Forrester Research, over half of global marketers will increase their spending on social media. That is saying a lot when you consider the current economic climate.
I was looking through the Q&A section of LinkedIn and I came across many interesting topics regarding how businesses and organizations are using social media to reach their target audiences. The way I see it, online social networking is generally perfect for nonprofit organizations… with the right strategy of course.
It seems like every time I turn around, there is chatter going on about social networking. It is a very powerful and effective means of communicating with not only our friends and colleagues, but with prospects and target markets aswell. It provides us with an opportunity to establish an online presence and a way to promote products and services.