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<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Fri, 30 Jul 2010 13:32:27 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Steve's Blog</title><link>http://www.srj.net/blog/</link><description></description><lastBuildDate>Fri, 02 Jul 2010 17:42:46 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.11.5 (http://www.squarespace.com/)</generator><item><title>Big City Marketing Tactics for Rural Hospitals</title><category>Healthcare</category><category>Integrated Marketing Communications</category><category>Integrated Social Networking</category><category>Marketing</category><category>RRural Hospitals</category><category>Rural Healthcare Marketing</category><category>Social Media</category><category>Social Media</category><category>Strategy</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Fri, 02 Jul 2010 17:30:54 +0000</pubDate><link>http://www.srj.net/blog/2010/7/2/big-city-marketing-tactics-for-rural-hospitals.html</link><guid isPermaLink="false">247484:2479886:8162506</guid><description><![CDATA[In this week’s copy of Advertising Age there was a front-page article titled “Healthcare reform stokes spending by top hospitals, clinics”. Written by Rich Thomaselli, the article focused on “the new front in medical marketing” and the healthcare reform that will be sweeping the nation just as soon as the government can shoot it out the door.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-8162506.xml</wfw:commentRss></item><item><title>It’s Social Media Day!</title><category>Mashable</category><category>Online Social Networking</category><category>Social Media</category><category>Social Media</category><category>Social Networking</category><category>social media marketing</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Wed, 30 Jun 2010 21:01:31 +0000</pubDate><link>http://www.srj.net/blog/2010/6/30/its-social-media-day.html</link><guid isPermaLink="false">247484:2479886:8143337</guid><description><![CDATA[Social media has changed the way we get our news and communicate with one another. Journalists, job seekers, entrepreneurial adventurers, human resources, and many more are all using social media for items related to their subject. To celebrate this phenomenon, Mashable has declared June 30 “Social Media Day”.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-8143337.xml</wfw:commentRss></item><item><title>Frequency versus Quality</title><category>Blogs</category><category>Social Media</category><category>Strategy</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Mon, 07 Jun 2010 21:19:11 +0000</pubDate><link>http://www.srj.net/blog/2010/6/7/frequency-versus-quality.html</link><guid isPermaLink="false">247484:2479886:7894574</guid><description><![CDATA[There is much to be said with regards to frequency versus quality when it comes to communicating with your target market.  When it comes to Internet marketing, the emphasis on which you focus on could differ based on your industry.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-7894574.xml</wfw:commentRss></item><item><title>Making the uninteresting a big deal…</title><category>Strategy</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Fri, 23 Apr 2010 21:01:27 +0000</pubDate><link>http://www.srj.net/blog/2010/4/23/making-the-uninteresting-a-big-deal.html</link><guid isPermaLink="false">247484:2479886:7427592</guid><description><![CDATA[Ever wonder why some things are more memorable than others? First think about your classes in high school – let’s say, English class. Grammar is as about as memorable as all the times our mother told us to keep our room clean.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-7427592.xml</wfw:commentRss></item><item><title>Think Globally, Impact Locally!</title><category>Facebook</category><category>Integrated Marketing Communications</category><category>Integrated Social Networking</category><category>Internet Marketing</category><category>Marketing</category><category>Planning</category><category>Public Relations</category><category>Social Media</category><category>Strategy</category><category>Tips</category><category>Twitter</category><category>YouTube</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Fri, 12 Mar 2010 16:36:06 +0000</pubDate><link>http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html</link><guid isPermaLink="false">247484:2479886:6989611</guid><description><![CDATA[Whether you have a home-based business or a multi-million dollar business, it’s imperative that you have a strategic marketing communications strategy that helps support your business objectives.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6989611.xml</wfw:commentRss></item><item><title>How SMBs Should Address a PR Disaster</title><category>Crisis Communication</category><category>PR</category><category>SMB</category><category>Strategy</category><category>Strategy</category><category>Tips</category><category>Tips</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Tue, 23 Feb 2010 14:22:10 +0000</pubDate><link>http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html</link><guid isPermaLink="false">247484:2479886:6801251</guid><description><![CDATA[It seems like every time I turn around, there’s another new crisis going on for a brand. Whether it be for a business large or small, nonprofit organization, celebrity or public figure—time after time, many crises are poorly handled.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6801251.xml</wfw:commentRss></item><item><title>The Art of SEO: Google SEO Tools</title><category>AdWords</category><category>Analytics</category><category>Education</category><category>Google</category><category>Internet Marketing</category><category>Online Advertising</category><category>SEO</category><category>SEO</category><category>Search Engine Optimization</category><category>Search Marketing</category><category>Tips</category><category>Web Sites</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Thu, 18 Feb 2010 16:45:55 +0000</pubDate><link>http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html</link><guid isPermaLink="false">247484:2479886:6740494</guid><description><![CDATA[Search engine optimization (SEO) is a new age concept that has created a thriving industry of experts and clients in the last two decades.  Since Google engulfed the Internet marketplace, everyone interested in marketing online has taken into account how exactly they will fit into the giant puzzle.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6740494.xml</wfw:commentRss></item><item><title>Web Site Horror Stories</title><category>HTML</category><category>Integrated Social Networking</category><category>Online Marketing</category><category>Social Media</category><category>Tips</category><category>Web Presence</category><category>Web Site Development</category><category>Web Sites</category><category>Web Sites</category><category>WordPress</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Thu, 04 Feb 2010 16:22:49 +0000</pubDate><link>http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html</link><guid isPermaLink="false">247484:2479886:6560030</guid><description><![CDATA[Grab a flashlight, blankets, s’mores, and some matches. This will be a blog to remember—full or horror, evil spirits and… sunken costs? Yes, a business’ worst adversary—wasted money. For most of your customers, your Web site is the first touch point they will have with your brand. First impressions are everything, whether it is a handshake or a welcome page on your site.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6560030.xml</wfw:commentRss></item><item><title>Small Businesses and Web sites</title><category>SMB</category><category>Small Business</category><category>Web Site</category><category>Web Sites</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Wed, 20 Jan 2010 14:31:06 +0000</pubDate><link>http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html</link><guid isPermaLink="false">247484:2479886:6376415</guid><description><![CDATA[As I got into the car this morning to head to the office, I heard the ending of an interesting news report on the radio. It was regarding a study on consumers who purchase products or services from small businesses. The details are not terribly important, but the takeaway is. The study referred to revealed that nearly half of respondents indicated that they would choose a small business that had a Web site versus one that did not.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6376415.xml</wfw:commentRss></item><item><title>Kraft is ready to explode for the rights! Are you?</title><category>Event Marketing</category><category>Kraft Foods</category><category>Nonprofit</category><category>Sponorship</category><category>Strategy</category><category>Texas Stadium</category><category>Tips</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Wed, 06 Jan 2010 19:55:16 +0000</pubDate><link>http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html</link><guid isPermaLink="false">247484:2479886:6241653</guid><description><![CDATA[Last week we learned that a Dallas/Irving landmark, Texas Stadium, will be demolished sometime this spring. Okay, so a notable stadium is coming down—we’ve known this for a while now. The twist to this story is that the City of Irving has sold sponsorship rights of the demolition to Kraft Foods.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6241653.xml</wfw:commentRss></item></channel></rss>