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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Fri, 12 Mar 2010 17:10:28 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Steve's Blog</title><link>http://www.srj.net/blog/</link><description></description><lastBuildDate>Fri, 12 Mar 2010 16:52:11 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.9.2 (http://www.squarespace.com/)</generator><item><title>Think Globally, Impact Locally!</title><category>Facebook</category><category>Integrated Marketing Communications</category><category>Integrated Social Networking</category><category>Internet Marketing</category><category>Marketing</category><category>Planning</category><category>Public Relations</category><category>Social Media</category><category>Strategy</category><category>Tips</category><category>Twitter</category><category>YouTube</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Fri, 12 Mar 2010 16:36:06 +0000</pubDate><link>http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html</link><guid isPermaLink="false">247484:2479886:6989611</guid><description><![CDATA[Whether you have a home-based business or a multi-million dollar business, it’s imperative that you have a strategic marketing communications strategy that helps support your business objectives.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6989611.xml</wfw:commentRss></item><item><title>How SMBs Should Address a PR Disaster</title><category>Crisis Communication</category><category>PR</category><category>SMB</category><category>Strategy</category><category>Strategy</category><category>Tips</category><category>Tips</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Tue, 23 Feb 2010 14:22:10 +0000</pubDate><link>http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html</link><guid isPermaLink="false">247484:2479886:6801251</guid><description><![CDATA[It seems like every time I turn around, there’s another new crisis going on for a brand. Whether it be for a business large or small, nonprofit organization, celebrity or public figure—time after time, many crises are poorly handled.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6801251.xml</wfw:commentRss></item><item><title>The Art of SEO: Google SEO Tools</title><category>AdWords</category><category>Analytics</category><category>Education</category><category>Google</category><category>Internet Marketing</category><category>Online Advertising</category><category>SEO</category><category>SEO</category><category>Search Engine Optimization</category><category>Search Marketing</category><category>Tips</category><category>Web Sites</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Thu, 18 Feb 2010 16:45:55 +0000</pubDate><link>http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html</link><guid isPermaLink="false">247484:2479886:6740494</guid><description><![CDATA[Search engine optimization (SEO) is a new age concept that has created a thriving industry of experts and clients in the last two decades.  Since Google engulfed the Internet marketplace, everyone interested in marketing online has taken into account how exactly they will fit into the giant puzzle.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6740494.xml</wfw:commentRss></item><item><title>Web Site Horror Stories</title><category>HTML</category><category>Integrated Social Networking</category><category>Online Marketing</category><category>Social Media</category><category>Tips</category><category>Web Presence</category><category>Web Site Development</category><category>Web Sites</category><category>Web Sites</category><category>WordPress</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Thu, 04 Feb 2010 16:22:49 +0000</pubDate><link>http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html</link><guid isPermaLink="false">247484:2479886:6560030</guid><description><![CDATA[Grab a flashlight, blankets, s’mores, and some matches. This will be a blog to remember—full or horror, evil spirits and… sunken costs? Yes, a business’ worst adversary—wasted money. For most of your customers, your Web site is the first touch point they will have with your brand. First impressions are everything, whether it is a handshake or a welcome page on your site.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6560030.xml</wfw:commentRss></item><item><title>Small Businesses and Web sites</title><category>SMB</category><category>Small Business</category><category>Web Site</category><category>Web Sites</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Wed, 20 Jan 2010 14:31:06 +0000</pubDate><link>http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html</link><guid isPermaLink="false">247484:2479886:6376415</guid><description><![CDATA[As I got into the car this morning to head to the office, I heard the ending of an interesting news report on the radio. It was regarding a study on consumers who purchase products or services from small businesses. The details are not terribly important, but the takeaway is. The study referred to revealed that nearly half of respondents indicated that they would choose a small business that had a Web site versus one that did not.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6376415.xml</wfw:commentRss></item><item><title>Kraft is ready to explode for the rights! Are you?</title><category>Event Marketing</category><category>Kraft Foods</category><category>Nonprofit</category><category>Sponorship</category><category>Strategy</category><category>Texas Stadium</category><category>Tips</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Wed, 06 Jan 2010 19:55:16 +0000</pubDate><link>http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html</link><guid isPermaLink="false">247484:2479886:6241653</guid><description><![CDATA[Last week we learned that a Dallas/Irving landmark, Texas Stadium, will be demolished sometime this spring. Okay, so a notable stadium is coming down—we’ve known this for a while now. The twist to this story is that the City of Irving has sold sponsorship rights of the demolition to Kraft Foods.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6241653.xml</wfw:commentRss></item><item><title>SRJ Marketing Communications Celebrates 20 Years</title><category>Milestones</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Mon, 04 Jan 2010 20:00:00 +0000</pubDate><link>http://www.srj.net/blog/2010/1/4/srj-marketing-communications-celebrates-20-years.html</link><guid isPermaLink="false">247484:2479886:6241687</guid><description><![CDATA[As a business owner or decision maker, you are bombarded with marketing-related offers, bargains and promises all the time.  What makes SRJ Marketing Communications different than the rest? It’s all in the numbers: 30, 20 and 10.  Allow me to explain...]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6241687.xml</wfw:commentRss></item><item><title>Brands on Social Media Wanted for Informational Purposes</title><dc:creator>Steven R. Jolly</dc:creator><pubDate>Tue, 22 Dec 2009 11:00:26 +0000</pubDate><link>http://www.srj.net/blog/2009/12/22/brands-on-social-media-wanted-for-informational-purposes.html</link><guid isPermaLink="false">247484:2479886:6115782</guid><description><![CDATA[The face of marketing communications has dramatically changed over the years. Instead of working in a push environment where brands pushed their messages onto consumers, the trend has led us down a pull environment. With technology such as the Web, consumers now have the power to control the kinds of messages they receive from brands.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6115782.xml</wfw:commentRss></item><item><title>Webinars: More than a Meeting</title><category>Dallas</category><category>Marketing</category><category>SRJ</category><category>SRJ Marketing Communications</category><category>Seminar</category><category>Seminars</category><category>TX</category><category>Webinar</category><category>Webinars</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Wed, 09 Dec 2009 23:49:04 +0000</pubDate><link>http://www.srj.net/blog/2009/12/9/webinars-more-than-a-meeting.html</link><guid isPermaLink="false">247484:2479886:6029464</guid><description><![CDATA[Armando and I recently gave a seminar at a local coffee shop, Urban Dog (sponsored by Administaff) , on the topic of leveraging social media.  SRJ places a high value on our seminars for several reasons.  It is an excellent way to communicate and build a rapport with our current customers, add credibility to the company and keep our name in front of our target audiences.  

When preparing for this seminar, I was simultaneously preparing for a webinar for church leadership.  While the seminar at Urban Dog may have encouraged a high level of involvement from the audience, webinars share many of the same benefits as live seminars at a much lower cost and a much greater convenience.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-6029464.xml</wfw:commentRss></item><item><title>True to Your Roots</title><category>Education</category><category>Holidays</category><category>Marketing</category><category>Marketing</category><dc:creator>Steven R. Jolly</dc:creator><pubDate>Fri, 04 Dec 2009 18:20:12 +0000</pubDate><link>http://www.srj.net/blog/2009/12/4/true-to-your-roots.html</link><guid isPermaLink="false">247484:2479886:5988692</guid><description><![CDATA[Tis’ the Season, and I’m not talking about the Holidays; I’m actually talking about politics. With elections coming up and campaigns underway, there is always talk of what political scandals and the ethical and non-ethical practices of campaigns. In fact, many candidates in 2010 will do whatever it takes to win. Unfortunately, this doesn’t just apply to politics—it’s also a dilemma in business and it’s year around.]]></description><wfw:commentRss>http://www.srj.net/blog/rss-comments-entry-5988692.xml</wfw:commentRss></item></channel></rss>