<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Fri, 30 Jul 2010 13:30:31 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.srj.net/blog/"><rss:title>Steve's Blog</rss:title><rss:link>http://www.srj.net/blog/</rss:link><rss:description></rss:description><dc:language>en-US</dc:language><dc:date>2010-07-30T13:30:31Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.11.5 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.srj.net/blog/2010/7/2/big-city-marketing-tactics-for-rural-hospitals.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/6/30/its-social-media-day.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/6/7/frequency-versus-quality.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/4/23/making-the-uninteresting-a-big-deal.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.srj.net/blog/2010/7/2/big-city-marketing-tactics-for-rural-hospitals.html"><rss:title>Big City Marketing Tactics for Rural Hospitals</rss:title><rss:link>http://www.srj.net/blog/2010/7/2/big-city-marketing-tactics-for-rural-hospitals.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-07-02T17:30:54Z</dc:date><dc:subject>Healthcare Integrated Marketing Communications Integrated Social Networking Marketing RRural Hospitals Rural Healthcare Marketing Social Media Social Media Strategy</dc:subject><content:encoded><![CDATA[In this week’s copy of Advertising Age there was a front-page article titled “Healthcare reform stokes spending by top hospitals, clinics”. Written by Rich Thomaselli, the article focused on “the new front in medical marketing” and the healthcare reform that will be sweeping the nation just as soon as the government can shoot it out the door.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/6/30/its-social-media-day.html"><rss:title>It’s Social Media Day!</rss:title><rss:link>http://www.srj.net/blog/2010/6/30/its-social-media-day.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-06-30T21:01:31Z</dc:date><dc:subject>Mashable Online Social Networking Social Media Social Media Social Networking social media marketing</dc:subject><content:encoded><![CDATA[Social media has changed the way we get our news and communicate with one another. Journalists, job seekers, entrepreneurial adventurers, human resources, and many more are all using social media for items related to their subject. To celebrate this phenomenon, Mashable has declared June 30 “Social Media Day”.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/6/7/frequency-versus-quality.html"><rss:title>Frequency versus Quality</rss:title><rss:link>http://www.srj.net/blog/2010/6/7/frequency-versus-quality.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-06-07T21:19:11Z</dc:date><dc:subject>Blogs Social Media Strategy</dc:subject><content:encoded><![CDATA[There is much to be said with regards to frequency versus quality when it comes to communicating with your target market.  When it comes to Internet marketing, the emphasis on which you focus on could differ based on your industry.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/4/23/making-the-uninteresting-a-big-deal.html"><rss:title>Making the uninteresting a big deal…</rss:title><rss:link>http://www.srj.net/blog/2010/4/23/making-the-uninteresting-a-big-deal.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-04-23T21:01:27Z</dc:date><dc:subject>Strategy</dc:subject><content:encoded><![CDATA[Ever wonder why some things are more memorable than others? First think about your classes in high school – let’s say, English class. Grammar is as about as memorable as all the times our mother told us to keep our room clean.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html"><rss:title>Think Globally, Impact Locally!</rss:title><rss:link>http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-03-12T16:36:06Z</dc:date><dc:subject>Facebook Integrated Marketing Communications Integrated Social Networking Internet Marketing Marketing Planning Public Relations Social Media Strategy Tips Twitter YouTube</dc:subject><content:encoded><![CDATA[Whether you have a home-based business or a multi-million dollar business, it’s imperative that you have a strategic marketing communications strategy that helps support your business objectives.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html"><rss:title>How SMBs Should Address a PR Disaster</rss:title><rss:link>http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-02-23T14:22:10Z</dc:date><dc:subject>Crisis Communication PR SMB Strategy Strategy Tips Tips</dc:subject><content:encoded><![CDATA[It seems like every time I turn around, there’s another new crisis going on for a brand. Whether it be for a business large or small, nonprofit organization, celebrity or public figure—time after time, many crises are poorly handled.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html"><rss:title>The Art of SEO: Google SEO Tools</rss:title><rss:link>http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-02-18T16:45:55Z</dc:date><dc:subject>AdWords Analytics Education Google Internet Marketing Online Advertising SEO SEO Search Engine Optimization Search Marketing Tips Web Sites</dc:subject><content:encoded><![CDATA[Search engine optimization (SEO) is a new age concept that has created a thriving industry of experts and clients in the last two decades.  Since Google engulfed the Internet marketplace, everyone interested in marketing online has taken into account how exactly they will fit into the giant puzzle.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html"><rss:title>Web Site Horror Stories</rss:title><rss:link>http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-02-04T16:22:49Z</dc:date><dc:subject>HTML Integrated Social Networking Online Marketing Social Media Tips Web Presence Web Site Development Web Sites Web Sites WordPress</dc:subject><content:encoded><![CDATA[Grab a flashlight, blankets, s’mores, and some matches. This will be a blog to remember—full or horror, evil spirits and… sunken costs? Yes, a business’ worst adversary—wasted money. For most of your customers, your Web site is the first touch point they will have with your brand. First impressions are everything, whether it is a handshake or a welcome page on your site.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html"><rss:title>Small Businesses and Web sites</rss:title><rss:link>http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-01-20T14:31:06Z</dc:date><dc:subject>SMB Small Business Web Site Web Sites</dc:subject><content:encoded><![CDATA[As I got into the car this morning to head to the office, I heard the ending of an interesting news report on the radio. It was regarding a study on consumers who purchase products or services from small businesses. The details are not terribly important, but the takeaway is. The study referred to revealed that nearly half of respondents indicated that they would choose a small business that had a Web site versus one that did not.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html"><rss:title>Kraft is ready to explode for the rights! Are you?</rss:title><rss:link>http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-01-06T19:55:16Z</dc:date><dc:subject>Event Marketing Kraft Foods Nonprofit Sponorship Strategy Texas Stadium Tips</dc:subject><content:encoded><![CDATA[Last week we learned that a Dallas/Irving landmark, Texas Stadium, will be demolished sometime this spring. Okay, so a notable stadium is coming down—we’ve known this for a while now. The twist to this story is that the City of Irving has sold sponsorship rights of the demolition to Kraft Foods.]]></content:encoded></rss:item></rdf:RDF>