<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Mon, 15 Mar 2010 08:55:30 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.srj.net/blog/"><rss:title>Steve's Blog</rss:title><rss:link>http://www.srj.net/blog/</rss:link><rss:description></rss:description><dc:language>en-US</dc:language><dc:date>2010-03-15T08:55:30Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.9.2 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2010/1/4/srj-marketing-communications-celebrates-20-years.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2009/12/22/brands-on-social-media-wanted-for-informational-purposes.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2009/12/9/webinars-more-than-a-meeting.html"/><rdf:li rdf:resource="http://www.srj.net/blog/2009/12/4/true-to-your-roots.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html"><rss:title>Think Globally, Impact Locally!</rss:title><rss:link>http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-03-12T16:36:06Z</dc:date><dc:subject>Facebook Integrated Marketing Communications Integrated Social Networking Internet Marketing Marketing Planning Public Relations Social Media Strategy Tips Twitter YouTube</dc:subject><content:encoded><![CDATA[Whether you have a home-based business or a multi-million dollar business, it’s imperative that you have a strategic marketing communications strategy that helps support your business objectives.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html"><rss:title>How SMBs Should Address a PR Disaster</rss:title><rss:link>http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-02-23T14:22:10Z</dc:date><dc:subject>Crisis Communication PR SMB Strategy Strategy Tips Tips</dc:subject><content:encoded><![CDATA[It seems like every time I turn around, there’s another new crisis going on for a brand. Whether it be for a business large or small, nonprofit organization, celebrity or public figure—time after time, many crises are poorly handled.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html"><rss:title>The Art of SEO: Google SEO Tools</rss:title><rss:link>http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-02-18T16:45:55Z</dc:date><dc:subject>AdWords Analytics Education Google Internet Marketing Online Advertising SEO SEO Search Engine Optimization Search Marketing Tips Web Sites</dc:subject><content:encoded><![CDATA[Search engine optimization (SEO) is a new age concept that has created a thriving industry of experts and clients in the last two decades.  Since Google engulfed the Internet marketplace, everyone interested in marketing online has taken into account how exactly they will fit into the giant puzzle.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html"><rss:title>Web Site Horror Stories</rss:title><rss:link>http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-02-04T16:22:49Z</dc:date><dc:subject>HTML Integrated Social Networking Online Marketing Social Media Tips Web Presence Web Site Development Web Sites Web Sites WordPress</dc:subject><content:encoded><![CDATA[Grab a flashlight, blankets, s’mores, and some matches. This will be a blog to remember—full or horror, evil spirits and… sunken costs? Yes, a business’ worst adversary—wasted money. For most of your customers, your Web site is the first touch point they will have with your brand. First impressions are everything, whether it is a handshake or a welcome page on your site.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html"><rss:title>Small Businesses and Web sites</rss:title><rss:link>http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-01-20T14:31:06Z</dc:date><dc:subject>SMB Small Business Web Site Web Sites</dc:subject><content:encoded><![CDATA[As I got into the car this morning to head to the office, I heard the ending of an interesting news report on the radio. It was regarding a study on consumers who purchase products or services from small businesses. The details are not terribly important, but the takeaway is. The study referred to revealed that nearly half of respondents indicated that they would choose a small business that had a Web site versus one that did not.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html"><rss:title>Kraft is ready to explode for the rights! Are you?</rss:title><rss:link>http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-01-06T19:55:16Z</dc:date><dc:subject>Event Marketing Kraft Foods Nonprofit Sponorship Strategy Texas Stadium Tips</dc:subject><content:encoded><![CDATA[Last week we learned that a Dallas/Irving landmark, Texas Stadium, will be demolished sometime this spring. Okay, so a notable stadium is coming down—we’ve known this for a while now. The twist to this story is that the City of Irving has sold sponsorship rights of the demolition to Kraft Foods.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2010/1/4/srj-marketing-communications-celebrates-20-years.html"><rss:title>SRJ Marketing Communications Celebrates 20 Years</rss:title><rss:link>http://www.srj.net/blog/2010/1/4/srj-marketing-communications-celebrates-20-years.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2010-01-04T20:00:00Z</dc:date><dc:subject>Milestones</dc:subject><content:encoded><![CDATA[As a business owner or decision maker, you are bombarded with marketing-related offers, bargains and promises all the time.  What makes SRJ Marketing Communications different than the rest? It’s all in the numbers: 30, 20 and 10.  Allow me to explain...]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2009/12/22/brands-on-social-media-wanted-for-informational-purposes.html"><rss:title>Brands on Social Media Wanted for Informational Purposes</rss:title><rss:link>http://www.srj.net/blog/2009/12/22/brands-on-social-media-wanted-for-informational-purposes.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2009-12-22T11:00:26Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[The face of marketing communications has dramatically changed over the years. Instead of working in a push environment where brands pushed their messages onto consumers, the trend has led us down a pull environment. With technology such as the Web, consumers now have the power to control the kinds of messages they receive from brands.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2009/12/9/webinars-more-than-a-meeting.html"><rss:title>Webinars: More than a Meeting</rss:title><rss:link>http://www.srj.net/blog/2009/12/9/webinars-more-than-a-meeting.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2009-12-09T23:49:04Z</dc:date><dc:subject>Dallas Marketing SRJ SRJ Marketing Communications Seminar Seminars TX Webinar Webinars</dc:subject><content:encoded><![CDATA[Armando and I recently gave a seminar at a local coffee shop, Urban Dog (sponsored by Administaff) , on the topic of leveraging social media.  SRJ places a high value on our seminars for several reasons.  It is an excellent way to communicate and build a rapport with our current customers, add credibility to the company and keep our name in front of our target audiences.  

When preparing for this seminar, I was simultaneously preparing for a webinar for church leadership.  While the seminar at Urban Dog may have encouraged a high level of involvement from the audience, webinars share many of the same benefits as live seminars at a much lower cost and a much greater convenience.]]></content:encoded></rss:item><rss:item rdf:about="http://www.srj.net/blog/2009/12/4/true-to-your-roots.html"><rss:title>True to Your Roots</rss:title><rss:link>http://www.srj.net/blog/2009/12/4/true-to-your-roots.html</rss:link><dc:creator>Steven R. Jolly</dc:creator><dc:date>2009-12-04T18:20:12Z</dc:date><dc:subject>Education Holidays Marketing Marketing</dc:subject><content:encoded><![CDATA[Tis’ the Season, and I’m not talking about the Holidays; I’m actually talking about politics. With elections coming up and campaigns underway, there is always talk of what political scandals and the ethical and non-ethical practices of campaigns. In fact, many candidates in 2010 will do whatever it takes to win. Unfortunately, this doesn’t just apply to politics—it’s also a dilemma in business and it’s year around.]]></content:encoded></rss:item></rdf:RDF>