<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Mon, 15 Mar 2010 08:54:41 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Steve's Blog</title><subtitle>Steve's Blog</subtitle><id>http://www.srj.net/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.srj.net/blog/"/><link rel="self" type="application/atom+xml" href="http://www.srj.net/blog/atom.xml"/><updated>2010-03-12T16:52:11Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.9.2 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Think Globally, Impact Locally!</title><category term="Facebook"/><category term="Integrated Marketing Communications"/><category term="Integrated Social Networking"/><category term="Internet Marketing"/><category term="Marketing"/><category term="Planning"/><category term="Public Relations"/><category term="Social Media"/><category term="Strategy"/><category term="Tips"/><category term="Twitter"/><category term="YouTube"/><id>http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html"/><author><name>Steven R. Jolly</name></author><published>2010-03-12T16:36:06Z</published><updated>2010-03-12T16:36:06Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Whether you have a home-based business or a multi-million dollar business, it’s imperative that you have a strategic marketing communications strategy that helps support your business objectives.]]></summary></entry><entry><title>How SMBs Should Address a PR Disaster</title><category term="Crisis Communication"/><category term="PR"/><category term="SMB"/><category term="Strategy"/><category term="Strategy"/><category term="Tips"/><category term="Tips"/><id>http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html"/><author><name>Steven R. Jolly</name></author><published>2010-02-23T14:22:10Z</published><updated>2010-02-23T14:22:10Z</updated><summary type="html" xml:lang="en-US"><![CDATA[It seems like every time I turn around, there’s another new crisis going on for a brand. Whether it be for a business large or small, nonprofit organization, celebrity or public figure—time after time, many crises are poorly handled.]]></summary></entry><entry><title>The Art of SEO: Google SEO Tools</title><category term="AdWords"/><category term="Analytics"/><category term="Education"/><category term="Google"/><category term="Internet Marketing"/><category term="Online Advertising"/><category term="SEO"/><category term="SEO"/><category term="Search Engine Optimization"/><category term="Search Marketing"/><category term="Tips"/><category term="Web Sites"/><id>http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html"/><author><name>Steven R. Jolly</name></author><published>2010-02-18T16:45:55Z</published><updated>2010-02-18T16:45:55Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Search engine optimization (SEO) is a new age concept that has created a thriving industry of experts and clients in the last two decades.  Since Google engulfed the Internet marketplace, everyone interested in marketing online has taken into account how exactly they will fit into the giant puzzle.]]></summary></entry><entry><title>Web Site Horror Stories</title><category term="HTML"/><category term="Integrated Social Networking"/><category term="Online Marketing"/><category term="Social Media"/><category term="Tips"/><category term="Web Presence"/><category term="Web Site Development"/><category term="Web Sites"/><category term="Web Sites"/><category term="WordPress"/><id>http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html"/><author><name>Steven R. Jolly</name></author><published>2010-02-04T16:22:49Z</published><updated>2010-02-04T16:22:49Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Grab a flashlight, blankets, s’mores, and some matches. This will be a blog to remember—full or horror, evil spirits and… sunken costs? Yes, a business’ worst adversary—wasted money. For most of your customers, your Web site is the first touch point they will have with your brand. First impressions are everything, whether it is a handshake or a welcome page on your site.]]></summary></entry><entry><title>Small Businesses and Web sites</title><category term="SMB"/><category term="Small Business"/><category term="Web Site"/><category term="Web Sites"/><id>http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html"/><author><name>Steven R. Jolly</name></author><published>2010-01-20T14:31:06Z</published><updated>2010-01-20T14:31:06Z</updated><summary type="html" xml:lang="en-US"><![CDATA[As I got into the car this morning to head to the office, I heard the ending of an interesting news report on the radio. It was regarding a study on consumers who purchase products or services from small businesses. The details are not terribly important, but the takeaway is. The study referred to revealed that nearly half of respondents indicated that they would choose a small business that had a Web site versus one that did not.]]></summary></entry><entry><title>Kraft is ready to explode for the rights! Are you?</title><category term="Event Marketing"/><category term="Kraft Foods"/><category term="Nonprofit"/><category term="Sponorship"/><category term="Strategy"/><category term="Texas Stadium"/><category term="Tips"/><id>http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html"/><author><name>Steven R. Jolly</name></author><published>2010-01-06T19:55:16Z</published><updated>2010-01-06T19:55:16Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Last week we learned that a Dallas/Irving landmark, Texas Stadium, will be demolished sometime this spring. Okay, so a notable stadium is coming down—we’ve known this for a while now. The twist to this story is that the City of Irving has sold sponsorship rights of the demolition to Kraft Foods.]]></summary></entry><entry><title>SRJ Marketing Communications Celebrates 20 Years</title><category term="Milestones"/><id>http://www.srj.net/blog/2010/1/4/srj-marketing-communications-celebrates-20-years.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/1/4/srj-marketing-communications-celebrates-20-years.html"/><author><name>Steven R. Jolly</name></author><published>2010-01-04T20:00:00Z</published><updated>2010-01-04T20:00:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[As a business owner or decision maker, you are bombarded with marketing-related offers, bargains and promises all the time.  What makes SRJ Marketing Communications different than the rest? It’s all in the numbers: 30, 20 and 10.  Allow me to explain...]]></summary></entry><entry><title>Brands on Social Media Wanted for Informational Purposes</title><id>http://www.srj.net/blog/2009/12/22/brands-on-social-media-wanted-for-informational-purposes.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2009/12/22/brands-on-social-media-wanted-for-informational-purposes.html"/><author><name>Steven R. Jolly</name></author><published>2009-12-22T11:00:26Z</published><updated>2009-12-22T11:00:26Z</updated><summary type="html" xml:lang="en-US"><![CDATA[The face of marketing communications has dramatically changed over the years. Instead of working in a push environment where brands pushed their messages onto consumers, the trend has led us down a pull environment. With technology such as the Web, consumers now have the power to control the kinds of messages they receive from brands.]]></summary></entry><entry><title>Webinars: More than a Meeting</title><category term="Dallas"/><category term="Marketing"/><category term="SRJ"/><category term="SRJ Marketing Communications"/><category term="Seminar"/><category term="Seminars"/><category term="TX"/><category term="Webinar"/><category term="Webinars"/><id>http://www.srj.net/blog/2009/12/9/webinars-more-than-a-meeting.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2009/12/9/webinars-more-than-a-meeting.html"/><author><name>Steven R. Jolly</name></author><published>2009-12-09T23:49:04Z</published><updated>2009-12-09T23:49:04Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Armando and I recently gave a seminar at a local coffee shop, Urban Dog (sponsored by Administaff) , on the topic of leveraging social media.  SRJ places a high value on our seminars for several reasons.  It is an excellent way to communicate and build a rapport with our current customers, add credibility to the company and keep our name in front of our target audiences.  

When preparing for this seminar, I was simultaneously preparing for a webinar for church leadership.  While the seminar at Urban Dog may have encouraged a high level of involvement from the audience, webinars share many of the same benefits as live seminars at a much lower cost and a much greater convenience.]]></summary></entry><entry><title>True to Your Roots</title><category term="Education"/><category term="Holidays"/><category term="Marketing"/><category term="Marketing"/><id>http://www.srj.net/blog/2009/12/4/true-to-your-roots.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2009/12/4/true-to-your-roots.html"/><author><name>Steven R. Jolly</name></author><published>2009-12-04T18:20:12Z</published><updated>2009-12-04T18:20:12Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Tis’ the Season, and I’m not talking about the Holidays; I’m actually talking about politics. With elections coming up and campaigns underway, there is always talk of what political scandals and the ethical and non-ethical practices of campaigns. In fact, many candidates in 2010 will do whatever it takes to win. Unfortunately, this doesn’t just apply to politics—it’s also a dilemma in business and it’s year around.]]></summary></entry></feed>