<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Sun, 27 May 2012 21:27:21 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Steve's Blog</title><subtitle>Steve's Blog</subtitle><id>http://www.srj.net/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.srj.net/blog/"/><link rel="self" type="application/atom+xml" href="http://www.srj.net/blog/atom.xml"/><updated>2012-02-24T18:47:02Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Raising Community Awareness</title><category term="Branding"/><category term="Community Outreach"/><category term="Community Relations"/><category term="Community Relations"/><category term="Public Awareness"/><category term="Public Relations"/><category term="Public Relations"/><category term="Rural Healthcare Marketing"/><category term="Strategy"/><category term="Tips"/><id>http://www.srj.net/blog/2012/2/24/raising-community-awareness.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2012/2/24/raising-community-awareness.html"/><author><name>Steven R. Jolly</name></author><published>2012-02-24T16:44:45Z</published><updated>2012-02-24T16:44:45Z</updated><summary type="html" xml:lang="en-US"><![CDATA[What has your brand done for your community lately? Most professionals get too caught up in the daily grind to answer that question with more than a sheepish, “nothing.” Giving back to your locale is not only the right thing to do morally, but it can go a long way in establishing a positive image for your brand locally. After all, building trust with your neighbors can create a lot of good, repeat business.]]></summary></entry><entry><title>Overdesign is a major customer turnoff</title><category term="Design"/><category term="Design"/><category term="Graphic Design"/><category term="Tips"/><category term="WWeb Design"/><id>http://www.srj.net/blog/2012/2/21/overdesign-is-a-major-customer-turnoff.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2012/2/21/overdesign-is-a-major-customer-turnoff.html"/><author><name>Steven R. Jolly</name></author><published>2012-02-21T21:14:51Z</published><updated>2012-02-21T21:14:51Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Design overkill. It’s out there… and everywhere as a matter of fact. Many business get caught up in adding many components to a website or a print piece that they overlook the user experience.]]></summary></entry><entry><title>Are you a good listener?</title><category term="Employee Morale"/><category term="Healthcare"/><category term="Healthcare"/><category term="Internal Communication"/><category term="Leadership"/><category term="Listening"/><category term="Team Building"/><category term="Tips"/><category term="Tips"/><id>http://www.srj.net/blog/2012/2/20/are-you-a-good-listener.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2012/2/20/are-you-a-good-listener.html"/><author><name>Steven R. Jolly</name></author><published>2012-02-20T16:08:24Z</published><updated>2012-02-20T16:08:24Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Communication in the workplace can sometimes be a messy ordeal – especially in the medical sector. Days spent running from one meeting to another or hopping between appointments with patients can make it hard to talk directly to your own staff.]]></summary></entry><entry><title>Secrets to Generating Referrals</title><category term="Networking"/><category term="Referrals"/><category term="Strategy"/><category term="Tips"/><id>http://www.srj.net/blog/2012/2/15/secrets-to-generating-referrals.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2012/2/15/secrets-to-generating-referrals.html"/><author><name>Steven R. Jolly</name></author><published>2012-02-15T23:18:02Z</published><updated>2012-02-15T23:18:02Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Let’s face it; most people do not like cold calling. While it’s sometimes a necessary tactic in new business development, it is typically not the highest on the “fun scale”. As an alternative, how about you let your customers do the talking. In other words, get them to generate the referrals for you!]]></summary></entry><entry><title>Are you keeping your goals in check this year?</title><category term="Strategy"/><category term="Tips"/><id>http://www.srj.net/blog/2012/1/5/are-you-keeping-your-goals-in-check-this-year.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2012/1/5/are-you-keeping-your-goals-in-check-this-year.html"/><author><name>Steven R. Jolly</name></author><published>2012-01-06T01:06:06Z</published><updated>2012-01-06T01:06:06Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Resolutions are always important, but only if you keep up with them. Taking your business to the next level will only happen if you make it possible. How can this be accomplished? It’s simple! Goal setting and checkpoints will be the key to keep yourself in line.]]></summary></entry><entry><title>Is 2012 already stressing you out?</title><category term="Integrated Marketing Communications"/><category term="Marketing Communications"/><category term="New Year"/><category term="Strategic Planning"/><category term="Strategy"/><category term="Strategy"/><id>http://www.srj.net/blog/2011/12/15/is-2012-already-stressing-you-out.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2011/12/15/is-2012-already-stressing-you-out.html"/><author><name>Steven R. Jolly</name></author><published>2011-12-15T15:38:19Z</published><updated>2011-12-15T15:38:19Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Recently, I posted an article providing tips on how to plan for your 2012 marketing communications strategy. I received a lot of feedback from readers who appreciated the tips on “beginning”.  As you can imagine, my article also raised additional questions from organizations that don’t have a full-time marketing person on staff.]]></summary></entry><entry><title>Strategic Planning for 2012 Begins Now</title><category term="Strategy"/><category term="Tips"/><id>http://www.srj.net/blog/2011/12/6/strategic-planning-for-2012-begins-now.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2011/12/6/strategic-planning-for-2012-begins-now.html"/><author><name>Administrator</name></author><published>2011-12-06T23:19:37Z</published><updated>2011-12-06T23:19:37Z</updated><summary type="html" xml:lang="en-US"><![CDATA[The year is quickly drawing to a close and many CEOs are busy tying up their business plans for 2012 and thinking about market share for the coming year. As someone who really enjoys the strategic planning process, I find that this is a wonderful time of year to reflect on what worked well and what we might have improved upon. They key component is to then integrate those reflections into the planning process for next year.]]></summary></entry><entry><title>Celebrate National Rural Health Day</title><category term="Community Healthcare"/><category term="Healthcare"/><category term="Healthcare"/><category term="National Rural Health Day"/><category term="Rural Healthcare Marketing"/><id>http://www.srj.net/blog/2011/11/9/celebrate-national-rural-health-day.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2011/11/9/celebrate-national-rural-health-day.html"/><author><name>Steven R. Jolly</name></author><published>2011-11-09T18:28:52Z</published><updated>2011-11-09T18:28:52Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Rural healthcare is my passion, so I thought it would only be fair that I dedicate some time and words to raise a little awareness for National Rural Health Day on November 17. The National Organization of State Offices of Rural Health (NOSORH) decided to set aside this day every November in order to bring to light the issues that rural healthcare facilities face in today’s world.]]></summary></entry><entry><title>The Issue with Out-migration</title><category term="Community Healthcare"/><category term="Healthcare"/><category term="Integrated Marketing Communications"/><category term="Marketing"/><category term="Sales"/><id>http://www.srj.net/blog/2011/11/8/the-issue-with-out-migration.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2011/11/8/the-issue-with-out-migration.html"/><author><name>Steven R. Jolly</name></author><published>2011-11-08T18:23:00Z</published><updated>2011-11-08T18:23:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Out-migration is a continuing issue in the current rural and community healthcare environment. It is an issue that continues to drastically impact patient volume and market share. Some of the consequences of out-migration can include affecting your facility financially, damaging your facility’s reputation, and hindering your image within the community.]]></summary></entry><entry><title>Customer service with a smile: The importance of patient satisfaction</title><category term="Customer Service"/><category term="Customer Service Training"/><category term="Healthcare"/><category term="Healthcare"/><id>http://www.srj.net/blog/2011/11/7/customer-service-with-a-smile-the-importance-of-patient-sati.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2011/11/7/customer-service-with-a-smile-the-importance-of-patient-sati.html"/><author><name>Steven R. Jolly</name></author><published>2011-11-07T18:12:00Z</published><updated>2011-11-07T18:12:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Patients are customers and their expectations are to be treated as such, especially when their health is on the line. They expect certain standards to be met, but are hospital personnel aware of those standards and expectations? Politeness and a smile can go a long way in regards to patient satisfaction, but so does a little customer service and patient relations training.]]></summary></entry></feed>
