<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Fri, 30 Jul 2010 13:29:00 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Steve's Blog</title><subtitle>Steve's Blog</subtitle><id>http://www.srj.net/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.srj.net/blog/"/><link rel="self" type="application/atom+xml" href="http://www.srj.net/blog/atom.xml"/><updated>2010-07-02T17:42:46Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.5 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Big City Marketing Tactics for Rural Hospitals</title><category term="Healthcare"/><category term="Integrated Marketing Communications"/><category term="Integrated Social Networking"/><category term="Marketing"/><category term="RRural Hospitals"/><category term="Rural Healthcare Marketing"/><category term="Social Media"/><category term="Social Media"/><category term="Strategy"/><id>http://www.srj.net/blog/2010/7/2/big-city-marketing-tactics-for-rural-hospitals.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/7/2/big-city-marketing-tactics-for-rural-hospitals.html"/><author><name>Steven R. Jolly</name></author><published>2010-07-02T17:30:54Z</published><updated>2010-07-02T17:30:54Z</updated><summary type="html" xml:lang="en-US"><![CDATA[In this week’s copy of Advertising Age there was a front-page article titled “Healthcare reform stokes spending by top hospitals, clinics”. Written by Rich Thomaselli, the article focused on “the new front in medical marketing” and the healthcare reform that will be sweeping the nation just as soon as the government can shoot it out the door.]]></summary></entry><entry><title>It’s Social Media Day!</title><category term="Mashable"/><category term="Online Social Networking"/><category term="Social Media"/><category term="Social Media"/><category term="Social Networking"/><category term="social media marketing"/><id>http://www.srj.net/blog/2010/6/30/its-social-media-day.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/6/30/its-social-media-day.html"/><author><name>Steven R. Jolly</name></author><published>2010-06-30T21:01:31Z</published><updated>2010-06-30T21:01:31Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Social media has changed the way we get our news and communicate with one another. Journalists, job seekers, entrepreneurial adventurers, human resources, and many more are all using social media for items related to their subject. To celebrate this phenomenon, Mashable has declared June 30 “Social Media Day”.]]></summary></entry><entry><title>Frequency versus Quality</title><category term="Blogs"/><category term="Social Media"/><category term="Strategy"/><id>http://www.srj.net/blog/2010/6/7/frequency-versus-quality.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/6/7/frequency-versus-quality.html"/><author><name>Steven R. Jolly</name></author><published>2010-06-07T21:19:11Z</published><updated>2010-06-07T21:19:11Z</updated><summary type="html" xml:lang="en-US"><![CDATA[There is much to be said with regards to frequency versus quality when it comes to communicating with your target market.  When it comes to Internet marketing, the emphasis on which you focus on could differ based on your industry.]]></summary></entry><entry><title>Making the uninteresting a big deal…</title><category term="Strategy"/><id>http://www.srj.net/blog/2010/4/23/making-the-uninteresting-a-big-deal.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/4/23/making-the-uninteresting-a-big-deal.html"/><author><name>Steven R. Jolly</name></author><published>2010-04-23T21:01:27Z</published><updated>2010-04-23T21:01:27Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Ever wonder why some things are more memorable than others? First think about your classes in high school – let’s say, English class. Grammar is as about as memorable as all the times our mother told us to keep our room clean.]]></summary></entry><entry><title>Think Globally, Impact Locally!</title><category term="Facebook"/><category term="Integrated Marketing Communications"/><category term="Integrated Social Networking"/><category term="Internet Marketing"/><category term="Marketing"/><category term="Planning"/><category term="Public Relations"/><category term="Social Media"/><category term="Strategy"/><category term="Tips"/><category term="Twitter"/><category term="YouTube"/><id>http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/3/12/think-globally-impact-locally.html"/><author><name>Steven R. Jolly</name></author><published>2010-03-12T16:36:06Z</published><updated>2010-03-12T16:36:06Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Whether you have a home-based business or a multi-million dollar business, it’s imperative that you have a strategic marketing communications strategy that helps support your business objectives.]]></summary></entry><entry><title>How SMBs Should Address a PR Disaster</title><category term="Crisis Communication"/><category term="PR"/><category term="SMB"/><category term="Strategy"/><category term="Strategy"/><category term="Tips"/><category term="Tips"/><id>http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/2/23/how-smbs-should-address-a-pr-disaster.html"/><author><name>Steven R. Jolly</name></author><published>2010-02-23T14:22:10Z</published><updated>2010-02-23T14:22:10Z</updated><summary type="html" xml:lang="en-US"><![CDATA[It seems like every time I turn around, there’s another new crisis going on for a brand. Whether it be for a business large or small, nonprofit organization, celebrity or public figure—time after time, many crises are poorly handled.]]></summary></entry><entry><title>The Art of SEO: Google SEO Tools</title><category term="AdWords"/><category term="Analytics"/><category term="Education"/><category term="Google"/><category term="Internet Marketing"/><category term="Online Advertising"/><category term="SEO"/><category term="SEO"/><category term="Search Engine Optimization"/><category term="Search Marketing"/><category term="Tips"/><category term="Web Sites"/><id>http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/2/18/the-art-of-seo-google-seo-tools.html"/><author><name>Steven R. Jolly</name></author><published>2010-02-18T16:45:55Z</published><updated>2010-02-18T16:45:55Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Search engine optimization (SEO) is a new age concept that has created a thriving industry of experts and clients in the last two decades.  Since Google engulfed the Internet marketplace, everyone interested in marketing online has taken into account how exactly they will fit into the giant puzzle.]]></summary></entry><entry><title>Web Site Horror Stories</title><category term="HTML"/><category term="Integrated Social Networking"/><category term="Online Marketing"/><category term="Social Media"/><category term="Tips"/><category term="Web Presence"/><category term="Web Site Development"/><category term="Web Sites"/><category term="Web Sites"/><category term="WordPress"/><id>http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/2/4/web-site-horror-stories.html"/><author><name>Steven R. Jolly</name></author><published>2010-02-04T16:22:49Z</published><updated>2010-02-04T16:22:49Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Grab a flashlight, blankets, s’mores, and some matches. This will be a blog to remember—full or horror, evil spirits and… sunken costs? Yes, a business’ worst adversary—wasted money. For most of your customers, your Web site is the first touch point they will have with your brand. First impressions are everything, whether it is a handshake or a welcome page on your site.]]></summary></entry><entry><title>Small Businesses and Web sites</title><category term="SMB"/><category term="Small Business"/><category term="Web Site"/><category term="Web Sites"/><id>http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/1/20/small-businesses-and-web-sites.html"/><author><name>Steven R. Jolly</name></author><published>2010-01-20T14:31:06Z</published><updated>2010-01-20T14:31:06Z</updated><summary type="html" xml:lang="en-US"><![CDATA[As I got into the car this morning to head to the office, I heard the ending of an interesting news report on the radio. It was regarding a study on consumers who purchase products or services from small businesses. The details are not terribly important, but the takeaway is. The study referred to revealed that nearly half of respondents indicated that they would choose a small business that had a Web site versus one that did not.]]></summary></entry><entry><title>Kraft is ready to explode for the rights! Are you?</title><category term="Event Marketing"/><category term="Kraft Foods"/><category term="Nonprofit"/><category term="Sponorship"/><category term="Strategy"/><category term="Texas Stadium"/><category term="Tips"/><id>http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html</id><link rel="alternate" type="text/html" href="http://www.srj.net/blog/2010/1/6/kraft-is-ready-to-explode-for-the-rights-are-you.html"/><author><name>Steven R. Jolly</name></author><published>2010-01-06T19:55:16Z</published><updated>2010-01-06T19:55:16Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Last week we learned that a Dallas/Irving landmark, Texas Stadium, will be demolished sometime this spring. Okay, so a notable stadium is coming down—we’ve known this for a while now. The twist to this story is that the City of Irving has sold sponsorship rights of the demolition to Kraft Foods.]]></summary></entry></feed>