The Issue with Out-migration
Tuesday, November 8, 2011 at 12:23PM 
Out-migration is a continuing issue in the current rural and community healthcare environment. It is an issue that continues to drastically impact patient volume and market share. Some of the consequences of out-migration can include affecting your facility financially, damaging your facility’s reputation, and hindering your image within the community.
Increased out-migration starts with the idea, within the community’s mind, that bigger equals better. That is, a hospital within a metropolitan area is better suited and equipped to handle their overall healthcare needs than the local hospital situated within their community. The basic premise behind this idea is that the surrounding community believes that they need to go elsewhere for first rate medical care.
As bad as that may sound, righting the ship is not as difficult to as one might perceive it to be. With a tactical and integrated approach, you can build goodwill and awareness in your community. Most importantly, you can not only recapture, but increase your facility’s market share. As I like to say, exposure=awareness=sales.
The way I see it, a vast majority of patients’ medical needs can easily be accommodated at the local level. However, many rural and community healthcare facilities don’t seem to know how to convey the message that their community’s healthcare needs can be taken care of right in their own backyard.
You can raise awareness by educating the local populace about the capabilities and specific services your facility provides. Doing so will also deliver measurable and tangible results, along with goodwill.
To get these results, however, you must find innovative and creative ways to develop a message that will resonate with the community. How to communicate the right message that will also resonate with your community happens to be my expertise.
Remember that exposure=awareness=sales, and that in rural and small communities positive word of mouth can travel quickly and have a tremendous impact. It is possible to brand your facility in the eyes of potential patients as not only the closest, but as the best option to serve their immediate medical needs.
For more than 21 years, I’ve been working directly with hospitals and healthcare facilities to develop comprehensive strategies to raise awareness and improve market share and presence. I invite you to give me a call at 214-528-5775 to learn more about how I can help your facility increase all three components of exposure, awareness, and sales.
Reader Comments (6)
If legal migration that is still nothing wrong but if it's illegal, I would for illegally crossing the border stranger shot on the spot!
custom essays
Giants Jersey
Cowboys Jersey
Eli Manning Jersey
Danny Clark Jersey
Kevin Boss Jersey
Lawrence Taylor Jersey
Michael Strahan Jersey
Tony Romo Jersey
Dez Bryant Jersey
Emmitt Smith Jersey
Miles Austin Jersey
DeMarcus Ware Jersey
Ahmad Bradshaw Jersey
Brandon Jacobs Jersey
Hakeem Nicks Jersey
Harry Carson Jersey
Justin Tuck Jersey
Kenny Phillips Jersey
Mario Manningham Jersey
Mark Bavaro Jersey
Osi Umenyiora Jersey
Phil Simms Jersey
Plaxico Burress Jersey
Steve Smith Jersey
Tiki Barber Jersey
Chuck Howley Jersey
Felix Jones Jersey
Jason Witten Jersey
Jay Ratliff Jersey
Marion Barber Jersey
Michael Irvin Jersey
Mike Jenkins Jersey
Patrick Crayton Jersey
Roger Staubach Jersey
Roy Williams Jersey
Tashard Choice Jersey
Terence Newman Jersey
Terrell Owens Jersey
Tony Dorsett Jersey
Troy Aikman Jersey
Zach Thomas Jersey
An New York Giants fan? Then our New York Giants shop can help you make your dream come true. Here you can find New York Giants jerseys you want with all kinds of styles and colors. It's easy to get, just click your mouse. Here you can choose many types of Giants jerseys, such as authentic jerseys, premier jerseys, and replica jerseys, they are all of high quality. They are made of high-quality polyester two-way stretch pique fabric and has solid mesh inserts for ventilation. You can also see many jerseys of hot players such as Justin Tuck, Eli Manning and so on; you can choose what you like best from them. They are all free shipping and not tax.
Informative post
Oxyflush
I have been looking for years after a good data system for my 20,000+ pictures and have now found it.
paul smith uk
paul smith wallet
paul smith sale
A very informative site. The way you have share this information is really very appreciative. Hope to see more on this topic here. Thanks for posting this information here.
Lumnaskin | Skinlastin Reviews | Colopril Reviews
Quite interesting Information. From a very long time i was searching for this type of blog. I am looking forward to more such posts in future. Thanks for sharing.
Cellutherm Reviews | Phenocal