Frequency versus Quality
Monday, June 7, 2010 at 04:19PM 
There is much to be said with regards to frequency versus quality when it comes to communicating with your target market. When it comes to Internet marketing, the emphasis on which you focus on could differ based on your industry.
Taking a look at traffic statistics from your blog or social networking sites, you can follow the effects of frequency and timing of postings. Same goes for your website of that’s where your social links direct traffic to.
There are many opinions and reasoning about when and how much to post. It’s important to remember that it’s not always about the hits or number of views, it’s about getting positively noticed and providing regularity to your audience.
The frequency at which you post depends on the objectives you are trying to reach. One popularly held belief is to hit the Internet relentlessly with keyword-rich material to drive up your website’s rankings in search engines. When deciding how often to post to your blog or social networking site, there are a few helpful tips to ensure that your material is working for you.
Ultimately, it comes down to what value you can provide your followers based on the frequency of your posts. Posting just to make sure you feel like you’ve provided content to your readers each day is not effective marketing. Like the old saying goes, it is about quality, not quantity.
Posting on a regular basis, whether it’s once a day or once a week is essential to provide regularity to your followers. People are creatures of habit and having a regular posting schedule provides your followers with.
Developing one quality post with solid information is far more effective than several weak posts. Another factor you should consider is your followers’ burnout rate. Over posting can lead to irritating your followers to the point where they choose to stop visiting your blog. Over posting can overwhelm followers due to the fact that they may not be able to keep up with all the information being provided.
Providing quality information that people want to read on a predictable basis is the key to successful marketing on your blog or social networking site. If you are new to social media as a whole, start small and build up to what your client demands are.
You can use comments from your followers to gauge whether or not your frequency and quality of posts are effectively working for you. Be sure to listen to what your followers are telling you and make adjustments from there.
Whenever faced with the challenge of how to embrace new media, its always best to talk with professionals who know how to leverage it into your marketing communications program. It’s important to embrace new communications channels than get left behind.
For more information on social media marketing and how to integrate it into traditional marketing communications campaigns, feel free to give SRJ Marketing Communications a call 214-528-5775 to schedule a free consultation.
Blogs, Social Media in Strategy
Reader Comments (2)
You hit the nail on the head. It is all about the "value you can provide your followers ". The noise to signal ratio of any social driven marketing is so high, that any true success will come down to how involved and relevant your voice is perceived in your particular vertical / community. Its the same old question that dominates any communication channel.
Social media is not new. It is crowed. What is the value add of me following you on twitter, for instance? That is a question more and more people are asking their-selves as the adoption curve of social media hits the mid to end cycle and everyone's mom and aunt are talking about their cheese burrito they just ate for breakfast. Reaching and driving your core market demographic in this stage of the game is not so easy. Until the next new ground is broken on communication channels, that is. Then it will be the gold rush all over again.
My guess, is that the next trend will drive us ultimately back towards face to face communication, supported by new technologies in the next few years (just look at the new iphone and the rise in investment rates of video phone companies), with selectivity and awareness based advertising taking its place as the new marketing battleground. Just a hunch, though.
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