SRJ Marketing Communications

This past election, due to all of the pomp and circumstance, the underpinnings of a brilliant strategic campaign were lost in the shuffle. How did Barack Obama rise from his office as a relatively unknown state Senator to capture the collective attention of the nation and make history as our country’s first elected African-American president? The answer is a sound and astutely managed campaign strategy that harnessed the power of integrated social networking.

Obama demonstrated a striking example of how a campaign can generate enormous exposure and buzz by including social media programs such as Facebook, MySpace, and Twitter in his marketing strategy. According to CNN.com, Barrack’s Facebook page boasted over four million fans and enjoyed over a half million wall posts.  This use of social media was especially crucial in swaying the vote of today’s tech-savvy youth. Not only were these applications involved, they were also strongly bolstered by other marketing tactics such as advertising, public relations, and website development.

Any business looking to increase their exposure will take this social media lesson to heart. Exposure equals awareness equals sales. By utilizing every marketing channel at his disposal, Obama exposed his campaign to millions of potential voters. This exposure led to the awareness that he was running for office and was ultimately successful in securing his berth in the White House. Regardless of political affiliation, it is obvious this marketing strategy brought about favorable results.

For similar results for your business, SRJ Marketing Communications is well prepared to develop an effective marketing strategy specifically tailored to your company or organization.  With twenty years of proven results, our track record of success speaks volumes.

Give us a call today at 214-528-5775 or find us online to begin getting the most out of social media for your marketing strategy. You may not end up in the White Hosue, but you will see the bottom-line of your business improve.