A Different Perspective
Our strategic approach to integrated marketing communications will help your target market see your brand in a whole new way. With a simple, four-pronged approach, SRJ offers a unique perspective on marketing.
Before you begin any communications initiative, you must first have a strategy. You must communicate how your company differs from your competition and develop a brand. With the proper strategy directed toward your target audience, SRJ will develop materials that convey your uniqueness and set you apart as the only choice in the marketplace.
When your audience sees your brand, they see the vision you have for the company. Your brand should make a distinct statement and project credibility. SRJ analyzes the impressions you are creating with your brand and guide you in creating the proper perceptions among your audience. SRJ will define your message so your potential clients will be able to quickly determine who you are and why they should buy from your company.
What good is a brand if the vessel through which it is delivered isn’t cohesive and creatively implemented? The SRJ team will help you create exciting and relevant advertisements, Web sites and collateral material that will showcase a powerful uniform look and feel for your brand. Our visuals-driven society will see the design first, so it must be compelling enough to make someone stop, look and think. With our in-house art department focusing on eye-catching design, you can bet that your target audience will be drawn in to seal the deal.
People can’t stop talking lately about new technology like Twitter and Facebook, but here at SRJ Marketing Communications, we realize these are just more tools in the marketing toolbox. We’re great at those things, but you need the complete package: an integrated approach that helps you communicate with all your customers in a consistent, strategic way. SRJ has the experience of spending 20 years at the forefront of new marketing technologies, so no matter what kind of help you need – we know how to get it done.
Contact SRJ Marketing Communications today and discover how our blend of strategy, design, vision, and technology can help your business or organization achieve better bottom line results.